Cheers Pickleball Co. creates bold, high-performance apparel that captures the spirit of the sport—its energy, tight-knit community, and commitment to sustainability. The brand celebrates pickleball both on and off the court, blending athletic performance with a sense of connection.

I designed a logo system that reflects this momentum and camaraderie. The icon’s stylized paddles form a hibiscus flower with a game ball at the center, while the bold, rounded wordmark volleys the eye across “Cheers” to land on “Pickleball Co.” Supporting elements, like the “Paddlegon,” echo the sport’s textures and unpredictability, creating a visual identity as dynamic as the players themselves.