Bad Henry is a dive bar with a mischievous streak, inspired by the family’s golden retriever who’s always finding trouble—whether it’s jumping fences, sprinting down the street, or somehow ending up on the roof. The brand needed an identity that captured this chaotic charm and unpolished personality.

I created a visual system that channels the bar’s playful defiance and eclectic grit. From the “rickety stool” feel to nods at its over-the-top toilet bowl cocktails, every element was designed to invite guests into the “dog house” and unleash that same wild energy Henry brings to everyday life.