
THE GRASS MASTER
The Grass Master is a landscaping content creator who is building a loyal TikTok following by turning everyday lawn care into shear entertainment. I partnered with him to construct an identity that matched his growing presence online, something clean, confident, and unmistakably him. From logo to visuals, everything was designed to stand out like his perfectly striped lawns.














JASON COX
CONTENT CREATOR
“I was kind of expecting you to lean into the whole big beard and backwards hat vibe, but I didn’t even have to say it. You totally got it. I’m impressed we were on the same page from the start and it shows in the brand. It feels exactly like me."