Prograde rocketry

Prograde builds flight computers for high powered rockets, created by rocketeers who share the same passion for launch day as the hobbyists they serve. The brand celebrates ambition, curiosity, and the joy of pushing limits, whether it’s breaking altitude records, perfecting recovery systems, or chasing new milestones.

The logo is the prograde symbol itself, representing forward motion and exploration in spaceflight. I paired it with a fully custom wordmark, hand-designed letter by letter using geometric forms that echo the symbol’s structure. The design draws from 1960s midcentury modern style and retro futurism, calling back to the Space Race era when space exploration captured the world’s imagination and innovation leapt forward. Together, they create a precise, modern identity that channels both the nostalgia and excitement of every launch.

Will Merges

CO-FOUNDER

“Brianna was amazing to work alongside! As a small business creating flight computers for high powered rockets, we needed a brand that captured our mission and connect with hobby rocketeers. Brianna nailed it. She understood our vision and turned it into something unique. The whole process was smooth, and she delivered exactly what we needed. We’re beyond happy and highly recommend her for top-tier design work!”

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